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Micholabs

OUR BRAND

Distinctly Micholabs.

A guide to our identity. The official assets and a few simple principles for representing Micholabs with care.

Download brand assets

01 / THE LOGO

One mark.
A shared identity.

Our primary logo brings the Micholabs symbol and name together. Use the official artwork and choose a background that keeps every detail clear and legible.

Keep the proportions, spacing, and shape of the original logo intact.

Micholabs primary logo
ON LIGHT / PRIMARY LOGO
Micholabs primary logo
ON DARK / PRIMARY LOGO
Micholabs logo mark on light
ON LIGHT / LOGO MARK
Micholabs logo mark on dark
ON DARK / LOGO MARK

Use official artwork

Always use the supplied Micholabs logo when referencing the studio.

Keep it intact

Do not stretch, distort, redraw, or modify the logo in any way.

Respect the identity

Do not use Micholabs branding as the identity of your own open or closed source project.

02 / THE NAME

Always Micholabs.

Write our name with a capital M and the remaining letters in lowercase. Keep it as one word, without extra words, symbols, or alternative capitalization.

Micholabs

CORRECT

Capital M. Everything else lowercase.

MICHOLABS

INCORRECT

Don’t write the name in all capitals.

micholabs

INCORRECT

Keep the initial M capitalized.

MichoLabs

INCORRECT

Don’t capitalize letters within the name.

Micholabs Agency

INCORRECT

Don’t add words to the brand name.

Micholabs™

INCORRECT

Don’t add symbols to the name.

Micholabs

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